Di Yi Cai Jing·2025-10-28 13:28Group 1 - Despite predictions of a decline in the home appliance market sales during this year's Double 11, e-commerce platforms and leading home appliance companies are striving to meet diverse consumer demands through enhanced product customization partnerships [2] - Gree Electric's domestic e-commerce business head stated that the promotional period for Double 11 is relatively long, indicating that there are still many opportunities ahead [2] - Gree has collaborated with JD.com to launch customized products, including the "Little Cool God" air conditioner, and has also partnered with Tmall and Douyin for customized offerings [2] Group 2 - Air conditioning is widely popular in urban areas, with a penetration rate of approximately 146 units per 100 households, but remains low in rural areas, particularly in Northeast China, where the rate is about 20 units per 100 households [3] - Gree Electric's market director mentioned that the company plans to customize different products for various channels to adapt to changing consumer structures and provide high-quality products across all price segments [3] - The improvement in smart manufacturing capabilities has opened up more possibilities for product customization [3][4] Group 3 - The integrated smart manufacturing aims to address issues such as low efficiency in manual assembly, inefficiencies in switching between small orders of various products, challenges in post-production quality control, and difficulties in precise logistics [4] - The Gree air conditioning smart manufacturing base, established in 2020 with a total investment of 15 billion yuan, is expected to produce 12.3 million sets annually, with plans to double the number of automated production lines within the year [3]