8城方言海报强势刷屏！凯度携手杨幂玩转厨电营销

Core Viewpoint - The recent endorsement announcement by Kaito, a high-end kitchen appliance brand in China, has created a significant buzz nationwide, showcasing innovative marketing strategies that resonate with local cultures and consumer preferences [1][3]. Group 1: Marketing Strategy - Kaito's marketing campaign utilized dialect posters in eight cities, effectively bridging communication with consumers through familiar local languages [3][21]. - Each dialect poster was crafted after thorough research into local cultures and lifestyles, ensuring that the messaging was both relatable and highlighted product advantages [19][21]. - The campaign included a physical presence with activities in stores, creating an immersive experience that connected online engagement with offline interactions [21][31]. Group 2: Brand and Celebrity Alignment - The choice of Yang Mi as Kaito's global brand ambassador reflects a deep alignment between her high-end image and Kaito's professional ethos, creating a "spiritual resonance" [22][24]. - Yang Mi's portrayal of diverse characters in her acting career mirrors Kaito's commitment to quality and innovation in kitchen appliances, reinforcing the brand's narrative of dedication and expertise [24][25]. Group 3: Brand Philosophy - Kaito's brand philosophy, encapsulated in the concepts of "Water Philosophy" and "Leisure Life," aims to redefine modern kitchen experiences by integrating social and emotional dimensions into cooking [28][29]. - The introduction of Kaito's AI digital entity "Xiao Zi" exemplifies the "Water Philosophy," enhancing user experience by simplifying complex cooking tasks and making technology more accessible [28][29]. - Kaito's focus on quality kitchen appliances is intended to alleviate the burdens of household chores, allowing consumers to enjoy a more leisurely lifestyle, which aligns with Yang Mi's balanced approach to work and life [29][31].