“中外名酒发展指数”亮相赤水河论坛，白酒跻身全球次席

Core Insights - The global liquor market is experiencing significant changes, with Chinese liquor, particularly Baijiu, showing strong growth and potential for international expansion [1][15] - The inaugural "Chinese and Foreign Famous Liquor Development Index" indicates that Baijiu ranks second globally in 2024, surpassing whiskey, highlighting its historical significance and innovative capabilities [1][4] Industry Overview - The index evaluates nine major liquor categories, including Baijiu, whiskey, and beer, assessing their development levels and potential through a comprehensive framework [4][6] - Baijiu's index score has steadily increased over the past six years, particularly in the areas of driving force and development capability, supported by leading brands like Moutai and Wuliangye [6][12] Ranking and Performance - In the 2024 index, beer ranks first with a score of 95.85, followed by Baijiu at 63.80 and whiskey at 56.21, indicating Baijiu's strong market presence despite lower overall consumption compared to beer [4][9] - The report highlights that Baijiu's high-end market competitiveness is notable, with brands like Moutai becoming investment and collectible items [9][15] Cultural and Market Dynamics - The index emphasizes the cultural, social, and economic attributes of liquor, with Baijiu needing to enhance its global recognition and acceptance, as its export share is only 2.4% of the global spirits market [15][16] - The report suggests that the liquor industry's core competitiveness lies not only in the product but also in its cultural and historical value, advocating for a systematic cultural output strategy for Baijiu [15][16] Future Strategies - To enhance international competitiveness, the report recommends establishing international standards for Baijiu, promoting cultural narratives, and integrating ESG practices into business strategies [15][16] - The industry is urged to adapt to changing consumer preferences, focusing on product innovation and marketing strategies that cater to younger demographics and emerging markets [16]