Zheng Quan Ri Bao Wang·2025-10-28 13:46Core Insights - JD's discount shopping brand, Jingxi, has achieved a tenfold increase in transaction volume compared to 2025 and has attracted 150 million new users [1] - Jingxi has served 370 million users and connected with 260 industrial belts across China, creating nearly 300,000 jobs [2] Group 1: Business Model and Strategy - Jingxi's business model differs from the low-price competition prevalent in the market, focusing on high-quality development and resisting price wars that threaten industrial belt factories [2][3] - The brand has implemented six business initiatives, including export-to-domestic sales and brand selection, to support the high-quality development of industrial belt factories [2] Group 2: Consumer Focus and Quality Assurance - Jingxi aims to provide consumers with high-quality products at affordable prices, addressing the issue of low-quality goods in the market [3] - The brand employs a strict quality control mechanism and efficient logistics through JD's delivery services to ensure low prices and good service [3] Group 3: Future Goals and Employment Impact - Jingxi plans to attract an additional 150 million new users and increase the number of industrial belt products to 3 million in the coming year, aiming to stabilize sales for 500,000 factories and create 5 million jobs over the next three years [5][6] - The company will enhance its support system across marketing, logistics, and services to facilitate sustainable growth for industrial belt factories [6]