桂发祥“烧钱”卖麻花，大降97%

Core Viewpoint - Gui Faxiang, known as the "first stock of Mahua," reported a decline in revenue and profit for the first three quarters of 2025, indicating ongoing challenges in the market and consumer demand [1][2]. Financial Performance - For the first three quarters of 2025, the company achieved a revenue of 377 million yuan, a year-on-year decrease of 6.23%. The net profit attributable to shareholders was 1.0196 million yuan, down 97.15%, while the net profit excluding non-recurring items was 648,000 yuan, a decline of 98.10% [1][2]. - In Q3 alone, revenue was 128 million yuan, a decrease of 4.65%, and net profit was 4.9393 million yuan, down 61.99% [1]. Business Operations - Gui Faxiang specializes in the research, production, and sales of traditional and other leisure foods, with its main product being the "Gui Faxiang Eighteen Street" series of Mahua [2]. - The company has been facing challenges due to insufficient consumer demand and purchasing power, prompting efforts to boost e-commerce growth and expand the national market [2]. - Sales expenses increased to 124 million yuan in the first three quarters, compared to 112 million yuan in the same period last year, primarily due to rising operational service fees and advertising costs [2][3]. Market Response - As of October 28, the stock price of Gui Faxiang rose by 1.48%, reaching 12.99 yuan per share, with a total market capitalization of 2.609 billion yuan [6].