中国网络视听协会微短剧工委会正式成立

Core Viewpoint - The establishment of the Micro Short Drama Working Committee under the China Network Audio-Visual Association marks a significant step in promoting the development of the micro short drama industry, focusing on content creation, industry self-regulation, and building communication platforms [1][2]. Group 1: Establishment and Leadership - The Micro Short Drama Working Committee was officially launched during the 2025 China Network Audio-Visual Golden Orange Index Release Conference, with key industry representatives and experts in attendance [1]. - The first leadership team and member list of the committee were announced, with Zhao Jingchun and Yang Zheng unveiling the committee [1]. Group 2: Future Directions - Yang Zheng outlined three main work directions for the committee: empowering content creation, promoting industry self-regulation, and building a communication platform for collaboration and international dialogue [1]. - The committee aims to produce high-quality works that reflect the spirit of the times and meet the cultural needs of the public [1]. Group 3: Industry Development and Collaboration - The first working meeting of the committee included representatives from 46 member units and emphasized the need for strategic planning to support the growth of micro short dramas as a key content form in the context of national rejuvenation [2]. - The committee's formation is seen as timely and aligned with industry trends, with expectations for it to enhance creative quality, drive technological innovation, strengthen copyright protection, and facilitate information flow [2]. Group 4: Membership and Objectives - The committee comprises a diverse membership, including industry organizations, audio-visual platforms, production companies, new media institutions, universities, research institutions, technology organizations, copyright management entities, industry media, and e-commerce platforms [2]. - The establishment of the committee aims to implement the management spirit and key work deployments of the National Radio and Television Administration, enhancing industry self-regulation and promoting a healthy ecosystem for high-quality content production [2].