Core Insights - Company has established a diversified brand ecosystem centered around its main brand "Zhou Li Fu" and emerging sub-brands "CHAOJIN" and "FENS" [1][2] - The company aims to innovate and optimize its brand operation model to create new profit growth engines, enhance store expansion, and increase single-store revenue and market share [1] - The introduction of a new "joint venture store" model is expected to mitigate investment risks and stimulate store opening enthusiasm, leading to an increase in store numbers and revenue [1] Brand Development - The sub-brands "CHAOJIN" and "FENS" are experiencing rapid growth and have distinct market positioning, targeting young consumers with trendy and personalized gold products and high-end embedded products, respectively [2] - The company has launched a "co-creation partner program" to collaborate with capable provincial agents, allowing for shared brand authorization and sales benefits, which will accelerate market penetration and sales growth for the sub-brands [2] Market Performance - Zhou Li Fu was founded in Shenzhen in 2004 and went public on the Hong Kong Stock Exchange on June 26 this year, with its stock price increasing by 82.38% from the issue price, resulting in a market capitalization of HKD 19.087 billion as of October 28 [2] - Huaxin Securities has noted that the company is optimizing its business model and adjusting product structures according to market demand, which is expected to lead to sustained profit release as brand momentum deepens [2]
周六福拟优化全品牌合作模式，上市以来累计涨82.38%