CACI and Optimove Strengthen Partnership to Help Brands Maximize their Customer Marketing Effectiveness

Core Insights - Optimove is enhancing its partnership with CACI, integrating CACI as an official Solution Partner to leverage data-driven marketing and technology solutions [1][2] Partnership Benefits - The collaboration combines Optimove's AI-powered Positionless Marketing Platform with CACI's expertise in customer experience and data challenges, enabling brands to unlock greater value and accelerate CRM strategies [2][6] - CACI's DataHub solution will improve data quality and reliability, essential for effective customer marketing strategies [5] Strategic Approach - CACI emphasizes a collaborative approach to understand unique business challenges, creating strategic blueprints that align people, processes, and technology [3] - The partnership has already seen success with Entain, addressing technology complexity and operational inefficiencies, leading to accelerated CRM transformation [3][4] Technology and Innovation - Optimove's platform enhances marketing capabilities through AI, allowing for personalized customer experiences at scale [3][6] - The Positionless Marketing concept has shown to improve campaign efficiency by 88%, enabling marketers to engage customers more effectively [7] Industry Recognition - Optimove has been recognized as a Visionary in Gartner's Magic Quadrant for Multichannel Marketing Hubs for two consecutive years, highlighting its AI-driven decision-making and campaign orchestration capabilities [8] CACI's Expertise - CACI specializes in data and technology consultancy, helping brands utilize first-party data effectively and providing insights into customer demographics and behaviors [11][12][13][14]