Should You Buy, Sell, or Hold Reddit Stock Before Q3 Earnings Release?

Core Insights - Reddit (RDDT) is expected to report third-quarter 2025 revenues between $535 million and $545 million, reflecting a year-over-year growth of 54% to 56% with a midpoint of 55% [1] - The Zacks Consensus Estimate for revenues stands at $549.69 million, indicating a year-over-year growth of 57.80% [2] - Earnings per share are estimated at 52 cents, showing a significant year-over-year growth of 225% [2] Revenue Drivers - Increased ad sales and growing AI initiatives are anticipated to positively influence Reddit's third-quarter performance [3] - The advertising business is benefiting from innovations in ad products, automation, and tools like Reddit Insights and Community Add-Ons, which are expected to enhance advertiser performance [3][4] - Reddit Answers has seen substantial growth, with weekly users increasing from 1 million to 6 million, contributing to improved ad revenues [4] International Expansion - Reddit's international expansion, supported by machine translation in 23 languages, is a key growth driver, reaching new markets in Asia, Europe, and Latin America [5] Competitive Landscape - Reddit shares have increased by 34.2% year-to-date, outperforming the Zacks Computer & Technology sector and the Zacks Internet - Software industry [7] - Compared to peers like Meta Platforms, Pinterest, and Snap, Reddit has shown stronger performance in the advertising space [8] Stock Valuation - RDDT is trading at a premium with a forward Price/Sales ratio of 15.46X, significantly higher than the industry average of 5.63X and its peers [11] - The company's expanding portfolio has driven a 47% year-over-year increase in ARPU to $4.53, indicating effective monetization strategies [13] Product Innovations - The introduction of Dynamic Product Ads and automation tools has attracted more advertisers, enhancing campaign performance and ARPU [14] - New features like Reddit Pro and Community Intelligence tools have improved user engagement and brand interaction [16] Future Outlook - Reddit's prospects are bolstered by an expanding advertising business, a growing client base, and enhanced user experience through upgraded features [20]