粤夜粤美！湾区广深佛入选2025中国城市夜经济指数前十！

Core Insights - The launch of the "Yue Night Yue Beautiful" 2025 Guangdong Night Culture and Tourism Consumption Promotion event highlights the province's focus on enhancing its night economy [1] - A report released by the Guangdong Provincial Department of Culture and Tourism indicates a robust growth in night economy activities, driven by coordinated policies at national, provincial, and municipal levels [5] Policy Coordination - National, provincial, and municipal policies are working in unison to promote high-quality development of the night economy, with measures aimed at enriching cultural and tourism consumption [5] - Guangdong is enhancing its "Yue Night Yue Beautiful" brand and implementing innovative initiatives in cities like Guangzhou and Shenzhen to stimulate night tourism [5] Supply and Demand Dynamics - The province is promoting diverse night-time cultural and tourism activities, including music festivals, night markets, and themed events, to create new consumption scenarios [6][7] - Financial institutions and e-commerce platforms are collaborating to launch initiatives that boost night-time cultural and tourism consumption [7] Performance Metrics - During the 2025 National Day and Mid-Autumn Festival holiday, Guangdong's night tourism keywords reached 118,400 online mentions, ranking first in the country [9] - In the first three quarters of 2023, Guangdong led the nation in film box office, screening sessions, and audience attendance, with cities like Guangzhou and Shenzhen ranking in the top ten for night economy indices [10] Consumer Behavior - Night-time cultural and tourism consumption accounted for 60% of total tourism spending during the holiday, indicating a shift towards longer night-time activities [15] - The peak consumption period is identified between 8 PM and 10 PM, with food being the dominant expenditure category for both tourists and locals [15] Satisfaction and Environment - Consumer satisfaction regarding the night-time consumption environment is high, with scores of 9.18 for tourists and 8.99 for locals, reflecting improvements in night-time amenities [19] - Nearly 80% of night-time consumers noted enhancements in the night-time environment compared to the previous year, particularly in the availability of dining options [19]