Xin Lang Cai Jing·2025-10-29 00:04Core Insights - The article discusses the launch of the "Voice Resounding 2025" event and the new strategic direction of Mango TV, emphasizing a transformation towards a comprehensive ecological value system driven by high-quality content [1][5][44] Group 1: New Strategic Directions - Mango TV aims to reconstruct its "ecological value coordinate system" through systematic changes, focusing on matrix marketing and omnichannel communication to enhance brand value [5][39] - The company introduced three new strategic pathways: from content to people, from traffic to creation, and from commerce to symbiosis, aiming to innovate advertising and marketing paradigms [9][10][39] Group 2: Content and Programming Innovations - The event showcased nearly 100 new variety shows, with a focus on innovative content that resonates emotionally with audiences, exemplified by the flagship program "Voice Resounding" [15][18] - Mango TV is expanding its content offerings across various genres, including youth, outdoor exploration, and emotional storytelling, with a commitment to continuous innovation [20][21][26] Group 3: Ecosystem and Brand Collaboration - The company is transitioning from a content platform to a "full ecological body," collaborating with various industries to create a shared ecosystem that enhances brand visibility and engagement [7][39] - Mango TV's marketing strategy emphasizes long-term brand investment rather than one-time advertising, focusing on building trust and community through personalized brand assets [39][41] Group 4: Youth and Family Engagement - The children's programming segment is being enhanced with new shows and interactive activities aimed at family engagement, leveraging the brand's established reputation in the market [23][26] - The company is also focusing on emotional consumption content targeted at younger audiences, with successful sales figures reported for merchandise linked to its programming [41]