Woolworths beats sales forecast as discounts, online push lure deal-hungry customers

Core Insights - Woolworths exceeded first-quarter sales estimates due to deeper discounts, lower pricing, and a focus on e-commerce, attracting more value-conscious shoppers to its Australian supermarkets [1] Sales Performance - The company reported strong sales performance in the first quarter, driven by strategic pricing and promotional activities [1] E-commerce Strategy - A significant emphasis on e-commerce contributed to the increase in customer traffic and sales, aligning with current consumer shopping trends [1]