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中信证券:谷歌等厂商AI Token消耗量高速增长
Di Yi Cai Jing·2025-10-29 01:01

Core Insights - The rapid growth of AI Token consumption since 2025, particularly by companies like Google, has led some investors to overly optimistic projections regarding AI computing power investments and monetization potential [1] Group 1: AI Token Consumption Growth - Current growth in AI Token consumption is primarily driven by applications in AI search and chatbots, but without new commercially viable scenarios, this growth trend may quickly slow down in the short term [1] Group 2: Economic Investment in AI Hardware - The actual economic investment in AI hardware systems is expected to be significantly lower than the surface-level data suggests, due to the combined improvements in chips, hardware systems, and software [1] Group 3: Commercial Viability of AI Applications - High-value commercial scenarios for AI remain limited, and companies may not continue to increase investments solely based on Token growth; further breakthroughs in application scenarios and more efficient monetization models are necessary for sustained growth [1] - Short-term focus should be on advancements in cutting-edge models like Gemini 3, progress in AI monetization (AI Overview, AI Mode, Gemini), and the scaling of AI+software value through AI Agents [1]