Xin Hua Cai Jing·2025-10-29 01:24Core Insights - The launch of the new model N8L by Tengshi brand is aimed at the large six-seat SUV market, with a price range of 299,800 to 329,800 yuan, and initial market reactions are positive [1][3] - The N8L has received more small orders than expected, particularly from family users, indicating strong demand for family-oriented features [1][2] - The N8L is positioned as a key product for Tengshi and BYD's overall high-end strategy, aiming to achieve scale in the high-end market [3][4] Product Features - The N8L includes 49 storage spaces, a third-row seat that can slide 10 cm, and a hidden storage space of 51 liters in the trunk, all designed to address family travel needs [1][2] - The vehicle features a collaboration with Midea's high-end appliance brand COLMO for smart home integration, allowing users to control home appliances via voice commands from the car [2] - Safety is emphasized as a core aspect of the N8L, with a body structure made of 2000MPa hot-formed steel and advanced safety technologies [2] Market Positioning - Tengshi has established itself as a high-end brand since the launch of the D9 model in 2022, with an average transaction price of around 350,000 yuan for new models in 2024 [4][5] - The brand aims to compete in the high-end SUV market, having faced challenges in achieving expected sales for previous models N7 and N8 [5][6] - The introduction of the N8L is seen as a strategic move to strengthen Tengshi's market position and support BYD's overall high-end strategy [6][7] Industry Trends - BYD's focus on high-end, global, and intelligent development is becoming evident, with a notable increase in the sales proportion of high-end brands [7][8] - The overall sales of BYD's high-end brand series reached 296,000 units in the first nine months of the year, accounting for 9% of total sales, reflecting a growth of approximately 3 percentage points year-on-year [8] - The competitive landscape is shifting as more domestic brands, including Leap Motor, are entering the high-end market, indicating a broader trend among manufacturers to enhance their high-end offerings [8][9]