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稳楼市政策提振信心 房企核心区域拿地积极
Zheng Quan Ri Bao Wang·2025-10-29 02:04

Core Insights - The land market in Hangzhou, Changsha, and Guangzhou remains active, with core areas experiencing high competition and premium bidding, while peripheral regions show more rational transactions [1][2][3] - The recovery of confidence in the land market is attributed to ongoing "stabilizing the real estate market" policies and improved financing conditions, which have boosted developers' investment confidence [1][4] Group 1: Land Auction Results - In Hangzhou, two residential land parcels were auctioned, with the Binhai District parcel sold for 1.728 billion yuan, achieving a floor price of 25,108 yuan per square meter and a premium rate of 19.33% [2] - Changsha auctioned three residential plots, with the most notable being the Kaifu District plot sold for 1.474 billion yuan at a floor price of 8,497 yuan per square meter and a premium rate of 18% [2] - In Guangzhou, a residential land parcel in Panyu District was sold for 1.194 billion yuan, with a premium rate of 8.15% after 18 rounds of bidding [2][3] Group 2: Market Trends and Developer Sentiment - The land market shows a differentiated pattern, with core areas attracting multiple bids and certain premiums, indicating a rebound in investment confidence among brand developers [3][5] - Recent land market activity is not limited to the mentioned cities; other cities with strong industrial bases and improving land supply-demand structures are also witnessing increased participation from developers [3] Group 3: Policy Impact - The recovery in land market confidence is closely linked to the implementation of over 470 real estate-related policies across approximately 200 provinces and cities, with more than 120 policies introduced in the third quarter alone [4] - Specific measures include expanded housing provident fund withdrawal options, targeted purchase subsidies, and financial innovations aimed at stabilizing the market [4] - Notable policy changes include Guangzhou's complete removal of purchase, sale, and price restrictions, and Changsha's encouragement of "old-for-new" housing exchanges and enhanced support for housing provident funds [4]