广发银行场景化服务为全球客商打造便捷金融体验

Core Insights - The Canton Fair serves as a significant platform for global trade, enhancing the integration of commerce and tourism in Guangzhou, with Guangfa Credit Card providing tailored financial services to facilitate a seamless experience for international exhibitors and visitors [1] Group 1: Consumer Service Diversification - During the Canton Fair, a music and food festival titled "Taste Guangzhou" will be held to showcase the modern charm of local cuisine to global guests [2] - Guangfa Credit Card has extended its discount services to various local dining and shopping areas around the fair, allowing cardholders to enjoy promotions at popular restaurants and shopping districts [2][3] - Promotions such as "Super Guangfa Day" and "Friday 50% Off" are available at numerous classic Cantonese dining establishments, enabling guests to savor local delicacies at reduced prices [2] Group 2: Travel and Accommodation Services - Guangfa Credit Card has established a "Credit Card + Travel" service system, collaborating with major airlines to offer co-branded cards that allow customers to redeem points for flight miles and enjoy various travel benefits [3] - Cardholders can receive discounts on hotel bookings and enjoy exclusive access to airport lounges and high-speed rail services, enhancing the travel experience for exhibitors [3] Group 3: Cross-Border Payment Solutions - With the influx of international exhibitors, there is an increased demand for convenient foreign card payment options, prompting Guangfa Credit Card to enhance its payment services in collaboration with China UnionPay [4] - The introduction of a unified gateway for payment processing allows foreign guests to use their familiar e-wallets through Guangfa's aggregated QR code system, facilitating smooth transactions without additional registration [4] - This initiative not only addresses payment challenges for foreign exhibitors but also contributes to creating a more international business environment in Guangzhou [4] Group 4: Overall Service Experience - Guangfa Credit Card's comprehensive services cater to exhibitors throughout their participation in the fair, from dining and travel to payment solutions, ensuring a convenient experience [5] - The initiatives aim to provide thoughtful services that allow exhibitors to focus on networking and business development while stimulating domestic market activity and consumption [5]