Core Viewpoint - Banu has upgraded its membership system to combat scalping and improve consumer rights, shifting from a frequency-based to a spending-based membership level determination [1][2] Group 1: Membership System Changes - The membership level is now determined by total spending of 10,000 yuan over 12 months instead of 12 visits [1] - The points system has been modified; users can no longer earn points through "check-ins," which have been replaced by "growth points" [1][2] - The changes have led to user complaints about perceived reductions in membership benefits [1] Group 2: Business Context - Banu is recognized as the largest quality hot pot enterprise in China, with significant control held by its founders [3] - The company reported revenues of 1,433.1 million yuan in 2022, projected to grow to 2,307.3 million yuan in 2024, with a year-on-year growth of 47.3% in 2023 and a slowdown to 9.3% in 2024 [4] - Banu has faced regulatory scrutiny from the China Securities Regulatory Commission regarding its equity structure and data security [4]
巴奴修改会员体系被质疑”削减”福利 回应称是打击黄牛
Zhong Guo Jing Ji Wang·2025-10-29 03:27