银发旅游更关注服务品质与消费体验——银发经济质量观察系列报道之一

Core Viewpoint - The article emphasizes the growing significance of the silver economy in China, particularly in the context of an aging population, and highlights the government's commitment to fostering its sustainable development as a means to boost consumption and expand domestic demand [1] Group 1: Market Trends - The number of travelers aged 60 and above is increasing, with projections indicating that by the end of 2024, this demographic will reach 310 million, accounting for over 22% of the total population [2] - By the end of 2025, the low-age healthy elderly group in China is expected to exceed 100 million, with silver tourism revenue anticipated to surpass 1 trillion yuan, marking it as a new "blue ocean" in the cultural tourism market [2] - The silver tourism market is transitioning from a niche to a mainstream market, with orders from this demographic on platforms like Ctrip growing over 22% year-on-year, significantly outpacing the overall tourism market growth [2][3] Group 2: Changing Consumer Preferences - There is a notable shift in the consumption preferences of the elderly, moving from a focus on cost-effectiveness to prioritizing quality experiences, with an increased willingness to pay for comfort, high-quality service, and emotional value [3] - Travel agencies are adapting to these changes by offering tailored products that enhance the travel experience for elderly customers, such as Ctrip's "Old Friends Club" and other specialized cultural travel products [3][4] Group 3: New Tourism Formats - Silver tourism is evolving from simple sightseeing to cultural and educational experiences, focusing on cultural and spiritual needs, with an emphasis on "outcome output" [4] - New tourism formats are emerging, such as slow travel experiences and multi-dimensional travel options that combine comfort and culture, which are increasingly favored by the elderly [5] Group 4: Challenges and Opportunities - Despite the growth, the silver tourism market faces challenges, including a lack of diverse product offerings and insufficient high-quality services, which can negatively impact the travel experience [5] - There is a call for innovation in tourism products and services to meet the diverse needs of elderly travelers, alongside policy support for creating elderly-friendly tourism destinations and integrating with the elderly care industry [5][6] Group 5: Technological Integration - The integration of AI technology into silver tourism is seen as a crucial strategy for overcoming development bottlenecks, enhancing travel planning, safety monitoring, and health management [6] - The deep integration of technology and culture in the silver economy is expected to create a more convenient and enjoyable travel experience for the elderly, driving the sector towards quality improvement and sustainable growth [6]