深耕银发经济，上银理财打造适老金融服务体系新范式

Core Insights - The silver economy is thriving, and financial institutions are recognizing the importance of developing "age-friendly" financial services as both a trend and a responsibility [1] Group 1: Market Demand and Product Development - The demand for personalized financial products among the elderly is rapidly increasing, making this demographic a significant force in the investment market [2] - Current age-friendly financial products are largely homogeneous and lack diversity, with few institutions tailoring products to meet the specific financial needs and risk tolerances of older clients [2] - Up Silver Wealth Management has launched the "Anxin Yixuan Changying (Youxiang Dividend)" series, which focuses on low-volatility assets and offers a dividend feature to provide sustainable cash flow for elderly clients [3] Group 2: Product Offerings and Client Segmentation - Up Silver Wealth Management has developed a diverse product matrix for the elderly, addressing different risk levels and investment habits, including ultra-low volatility strategies for inexperienced investors [3] - The company offers flexible cash management products that allow for quick redemption, catering to the temporary financial needs of elderly clients [3] - Specialized product lines such as "Meihua Family" and "Wentai Li" cover various investment durations, enhancing the range of options available to older clients [3] Group 3: Service Innovation and Client Experience - In addition to product innovation, the financial service experience for the elderly is being prioritized, with a focus on health, medical, and wellness-related services [4] - Up Silver Wealth Management is implementing a "product + service" strategy to enhance the overall experience for elderly clients, including a green medical service set to launch in 2024 [4] - This service aims to assist clients aged 60 and above with hospital appointment scheduling and accompanying services, addressing the challenges faced by elderly clients in accessing healthcare [4] Group 4: Client Base and Future Goals - As of September 2025, Up Silver Wealth Management aims to serve 925,000 clients, with 536,000 clients aged 50 and above, representing approximately 58% of the total client base [5]