新能源购置税退坡倒计时 车企“自掏腰包”兜底政策汇总

Core Viewpoint - The exemption policy for new energy vehicle purchase tax will end on December 31, 2025, transitioning to a half-tax collection starting January 1, 2026, prompting various automakers to implement "bottom-line" subsidy policies to attract orders before the policy change [1] Summary by Category Automaker Subsidy Policies - NIO offers a subsidy of up to 15,000 yuan for orders of the new ES8 locked by December 31, 2025, ensuring customers are not burdened by tax changes if delivery occurs in 2026 [4] - Li Auto's i6 model provides a tax subsidy based on actual calculations for orders locked by October 31, 2025, with cash reductions on final payments to cover tax differences [6] - Aito's new M7 model offers a similar subsidy structure, with a maximum of 15,000 yuan for orders locked by November 3, 2025 [6] - Xiaomi's SU7 series and others provide a subsidy of up to 15,000 yuan for orders locked by November 30, 2025 [8] - Zeekr offers a tax subsidy for orders of the 9X model locked by October 31, 2025, with a maximum of 15,000 yuan [8] - Tank SUV's new models provide a subsidy for orders locked by November 30, 2025, ensuring customers are covered if delivery is delayed to 2026 [9] - Chery announces a subsidy for all eligible models if orders are locked by November 30, 2025, covering tax differences for delayed deliveries [11] - Dongfeng Yipai offers cash subsidies for orders locked by November 30, 2025, applicable to specific models [13] - Changan announces a subsidy for all eligible models with orders locked by November 30, 2025 [13] - Haval's M817 model provides a subsidy for orders locked by November 30, 2025, with a maximum of 15,000 yuan [15] Market Dynamics and Implications - The impending tax policy change has triggered automakers to adopt subsidy policies to mitigate the risk of losing customers who may delay purchases due to increased costs [16] - The long delivery cycles for popular new energy vehicles exacerbate the issue, leading to potential order losses if customers face tax liabilities due to delayed deliveries [16] - The subsidy policies are not merely promotional tactics but are seen as trust-building contracts between brands and consumers, enhancing brand loyalty and competitive advantage in a rationalizing market [16] - Companies that prioritize customer interests through these policies are likely to gain a competitive edge in the evolving market landscape [16]