研报掘金丨国海证券:维持易点天下“买入”评级,AgenticAI服务能力持续提升
Ge Long Hui A P P·2025-10-29 05:44

Core Viewpoint - Yidian Tianxia achieved a net profit attributable to shareholders of 204 million yuan in the first three quarters of 2025, representing a year-on-year increase of 4.4% [1] Financial Performance - Q3 net profit attributable to shareholders was 60.06 million yuan, showing a year-on-year decrease of 4.8% and a quarter-on-quarter decrease of 31.42% [1] - The decline in Q3 profit is primarily due to increased traffic acquisition costs and higher R&D and sales expenses associated with business expansion [1] Revenue and Growth - The company continues to experience high revenue growth, supported by R&D investments that enhance the programmatic advertising platform [1] - The company has successfully applied cutting-edge multimodal models such as Sora2 and GPT-5 in its AIDrive 2.0 digital marketing solution [1] Product Development and Market Expansion - The AI product matrix, including AdsGo.ai, SEOPage.ai, CyberGrow, and Sectionly.ai, is being accelerated for deployment [1] - The AIAgent service capability is expanding from top-tier clients to a broader mid-tail market, with significant improvements in customer lifetime value (LTV) and collaboration stickiness [1] Client Base and Order Status - The company has expanded its client base into high-potential sectors such as smart home, new consumption, short dramas, and AI products [1] - As of the end of Q3 2025, the contract liabilities stood at 90.30 million yuan, reflecting a year-on-year increase of 59% [1] Overall Assessment - The programmatic advertising business has scaled up, with both client and traffic sides thriving, and the service capability of AgenticAI continues to improve [1] - Based on these developments, the company maintains a "buy" rating [1]