大同文旅“十四五”成绩单亮眼 迈向国际知名文化旅游城市

Core Insights - The development achievements of the cultural tourism industry in Datong during the "14th Five-Year Plan" period are highlighted, aiming to establish Datong as an "internationally renowned cultural tourism city" [1][3] Tourism Growth - From 2022 to 2024, the number of tourists in Datong is projected to increase from 31.88 million to 62.30 million, with tourism revenue rising from 15.26 billion to 61.35 billion, reflecting year-on-year growth rates of 104.02% and 97.08% for 2023 and 2024 respectively [1][3] Key Attractions - The "4+1" leading scenic area brand, centered around Yungang Grottoes, Hengshan Mountain, Datong Ancient City, the Great Wall, and Pingxingguan, is becoming increasingly prominent, with Yungang Grottoes expected to receive 4.44 million visitors and generate ticket revenue of 333 million yuan in 2024 [3][4] Urban Development - Datong Ancient City has transformed into a preferred leisure destination, with an increase in average tourist stay from 1.6 days to 2.6 days in 2024, and over two-thirds of visitors being from outside the city [3][4] Service Quality Improvement - Datong has established nine working mechanisms to enhance tourism service quality, including a complaint hotline and 23 customer-friendly initiatives, such as the renovation of 50 A-level tourist site restrooms and the addition of over 20,000 parking spaces [4][5] Industry Expansion - The tourism industry in Datong has seen the cultivation of 27 new A-level scenic spots, bringing the total to 37, along with the establishment of 93 new travel agencies and 538 licensed tour guides [5][6] Cultural Initiatives - Datong has launched various cultural projects, including award-winning performances and public cultural services, with over 2.5 million readers served by the library and 135 exhibitions held at the art museum [5][6] Future Plans - Datong aims to continue its development as a "cultural city" and "internationally renowned cultural tourism city," with plans to enhance the Yungang Grottoes and Hengshan Mountain as world-class tourist attractions and to increase the total number of A-level scenic spots to over 50 [6]