中国（南和）宠物食品系列指数在京发布

Core Insights - The Chinese pet food industry is entering a new phase of efficient and sustainable development driven by emotional economy and technological innovation [1][2] - The "China (Nanhao) Pet Food Series Index" was launched, alongside the "China Pet Food Industry Development Index Report (2025)" [1] Industry Overview - The role of pets in families has evolved from mere companions to emotional support members, leading to a focus on quality upgrades, innovation, and social responsibility in the pet industry [1] - Nanhao District has transformed its pet food industry over 30 years, with over 938 market entities and employment for more than 33,000 people, generating over 18.9 billion yuan in revenue [1] Financial Performance - From January to September 2025, the Nanhao pet food industry cluster achieved revenue of 14.75 billion yuan, marking an 8.6% year-on-year growth [2] - The overall development index for the pet food industry is projected to reach 124.05 points in 2024, with a compound annual growth rate (CAGR) of 7.4% over the past four years [2] Market Trends - The e-commerce market for pet food is expected to grow at a CAGR of 7.8% from 2021 to 2024, with retail sales nearing 28 billion yuan in 2024 [2] - Cat food dominates the e-commerce market with a 53.8% share and a CAGR of 12.7%, while dog food holds a 23.4% share with a slower growth rate of 0.5% [3] Channel Dynamics - Tmall leads the retail market with a 42.7% share, although its growth has slowed; JD.com shows stable performance with a 7.0% growth rate [3] - Douyin has emerged as a significant player, increasing its retail share from 14.5% to 20.5% with a remarkable growth rate of 51.4% [3] Regional Development - Nanhao District is recognized as a key player in the pet food industry, with a projected e-commerce market size growth of 13.1% from 2021 to 2024, expected to exceed 1 billion yuan by 2025 [3] - The region is focusing on brand development and competitiveness through initiatives like the "Nanhao Pet Industry" collective trademark and the establishment of a 5 billion yuan pet industry park [3]