金杯品牌日暨全系产品发布会在沈阳金杯工厂举行

Core Insights - The event marked a comprehensive brand renewal for Jinbei, launching multiple updated models that include both fuel and electric vehicles, aiming to enhance the brand's product matrix and initiate a new development journey [1] Group 1: Brand Strategy and Development - Jinbei aims to leverage the resources of Shenyang Automotive Group to support innovation in product development, smart manufacturing, and market expansion, with the goal of becoming a globally competitive commercial vehicle brand [2] - The brand's renewal is seen as a significant milestone for the high-quality development of Shenyang's automotive industry, with government support playing a crucial role in optimizing the business environment and reinforcing policy support [2] Group 2: Product and Manufacturing Innovations - Jinbei's brand development focuses on three core directions: upgrading manufacturing through smart factories, renewing products with a multi-energy strategy (fuel, electric, methanol, CNG, hybrid), and innovating sales models with a dual approach of domestic user experience and overseas localization [3] - Five new models were launched, including three fuel models and two electric models, with prices ranging from 76,900 to 185,800 yuan, showcasing the brand's versatility [3] Group 3: Strategic Partnerships - A strategic cooperation agreement was signed with Toyota Tsusho, involving a 200 million yuan order and deep collaboration in vehicle sales and channel operations, with successful implementation in the Saudi market and plans for global expansion [4] - Jinbei emphasizes its commitment to quality and innovation, aiming to enhance product upgrades and brand building while contributing to the development of China's commercial vehicle industry [4]