Xin Hua Cai Jing·2025-10-29 07:16Core Viewpoint - The meeting between Zhangzhou Pien Tze Huang Pharmaceutical Co., Ltd. and Kweichow Moutai Co., Ltd. emphasizes the importance of cultural heritage, brand innovation, and the integration of the health industry, aiming to promote the creative transformation and innovative development of traditional Chinese culture [1][2]. Group 1: Company Background - Pien Tze Huang and Moutai are both renowned Chinese time-honored brands, with their main production techniques listed as national intangible cultural heritage [1]. - Pien Tze Huang has a history dating back to the Ming Dynasty and is a national-level protected traditional Chinese medicine variety, while Moutai is recognized as the origin of the strong aroma type of Chinese liquor with a brewing technique that has been passed down for a millennium [1]. Group 2: Strategic Goals - Pien Tze Huang adheres to the philosophy of "inheriting the essence and innovating with integrity," actively implementing the "Healthy China" strategy and seeking to modernize and internationalize time-honored brands [1]. - Moutai's leadership believes that both companies can deepen exchanges in cultural dissemination and channel co-construction, which is essential for corporate development and a responsibility for state-owned enterprises to promote cultural confidence [1][2]. Group 3: Industry Impact - The meeting reflects the commitment of state-owned enterprises to adapt and collaborate in the new era, enhancing the international competitiveness of Chinese brands and providing valuable insights for the innovative transformation of time-honored enterprises [2].