Xin Lang Cai Jing·2025-10-29 07:20Core Insights - The article discusses the enhancements in Taobao Flash Sale's delivery services, particularly the introduction of "accelerated delivery" and "timeout free order" services aimed at improving user experience and market competitiveness during the 2025 Double 11 event [1][5][7] Delivery Service Enhancements - Taobao Flash Sale has introduced an "accelerated delivery" service that is expected to reduce average order delivery time by 3 minutes, utilizing intelligent scheduling algorithms and dedicated delivery personnel [1][2] - The "timeout free order" service features a tiered compensation system: 20% refund for delays of 5-9 minutes, 50% for 10-19 minutes, and full refund for delays of 20 minutes or more, capped at 100 yuan [2][5] User Experience and Trust - The focus on reducing delivery time uncertainty is crucial, as past delays have negatively impacted user trust and repurchase intentions [1][3] - The combination of "accelerated delivery" and "timeout free order" services aims to create a comprehensive user experience guarantee, enhancing customer trust in delivery times [3][5] Market Growth and Strategy - The instant retail market is projected to exceed 1 trillion yuan by 2025, with a focus on improving delivery certainty being essential for user retention and increased purchase frequency [5][6] - Taobao Flash Sale has over 4 million local service merchants and has seen significant growth in transaction volumes, with some brands experiencing over 290% growth in sales through the platform [6][7] Competitive Landscape - The article highlights a shift in competitive focus within the instant retail sector, where differentiated services are becoming more important than price competition [7]