更安心 更好吃！京东七鲜吊水鱼上新，“10天吊水净化”解锁健康美味

Core Viewpoint - The introduction of the "suspended water fish" series by JD Qixian during the 11.11 shopping festival aims to provide consumers with a higher quality, safer seafood option through a rigorous purification process [1][10]. Group 1: Product Introduction - "Suspended water fish" is not a new species but a special temporary farming method designed to enhance fish quality [3]. - The process involves transferring fish to a clean flowing water environment for a period of "fasting" and "exercise," allowing them to naturally metabolize impurities and eliminate off-flavors [3][5]. - JD Qixian has launched various types of suspended water fish, including carp, grass carp, crucian carp, and catfish [3]. Group 2: Quality Advantages - Compared to ordinary farmed fish, suspended water fish have significant quality advantages, including reduced muddy taste and firmer, more elastic meat due to the fasting process [5]. - The purification process also helps eliminate any residual drugs from the initial farming stage, ensuring safer consumption for customers [5]. Group 3: Industry Challenges - The suspended water fish industry has faced challenges due to varying temporary farming times, water quality, and testing standards, leading to inconsistent quality [7]. - Many fish labeled as "suspended water" fail to deliver the promised quality, straying from the original intent of this method [7]. Group 4: JD Qixian's Quality Control - JD Qixian has established a comprehensive "10-day suspended water purification" system, which includes strict source selection, multiple drug residue tests, and controlled water quality throughout the process [7]. - The process involves three rounds of drug testing, ensuring that all fish are free from banned substances before they reach consumers [7]. Group 5: Consumer Experience - Customers have reported a noticeable improvement in taste and quality, with some even stating that their children, who typically dislike fish, are now enjoying it [9]. - The fish's bright color and smooth texture allow for simple cooking methods, enhancing the natural flavor without the need for excessive seasoning [9]. Group 6: Market Positioning - Despite higher production costs and losses associated with suspended water fish, JD Qixian leverages direct sourcing and an efficient supply chain to offer competitive prices [9]. - For instance, suspended fresh grass carp is priced at 36.9 yuan per fish, and golden crucian carp starts at 16.9 yuan, making high-quality suspended water fish accessible to more families [9]. Group 7: Strategic Importance - The launch of the "suspended water fish" during the 11.11 period represents JD Qixian's commitment to strengthening its supply chain and ensuring quality [10]. - This initiative not only enhances consumer trust in seafood safety but also contributes to the overall improvement of food safety standards in the aquatic product industry [10].