高端电摩市场迎来新玩家，零际携首款产品“陆地飞艇”X7全球首秀

Core Viewpoint - The launch of the high-end electric two-wheeler brand "SCOOX Zero" in Beijing introduces its first model, the "Land Airship" X7, aimed at providing an exceptional riding experience for young users [1][3]. Group 1: Brand Philosophy and Vision - The brand's core value proposition is "Limitless Zero, Cool Without Boundaries," focusing on creating electric vehicles that exceed user expectations [1]. - The brand logo is inspired by zebra crossings, symbolizing a breakthrough attitude in urban order and the untamed spirit of freedom [3]. - The company encourages users to rediscover themselves through riding, promoting a sense of courage to live life on their own terms [3]. Group 2: Technological Innovations - The "Zebra Zero Smart Travel" system aims to create a true two-wheeled intelligent life form, featuring a comprehensive architecture for smart decision-making and user interaction [3]. - Key components of the system include Zebra mind for intelligent decision-making, Zebra link for facial recognition and social interaction, Zebra sense for safety features, and Zebra cloud for real-time data evolution [3]. - The technology is built on the Zebra bone chassis platform and Zebra ride control platform, ensuring a seamless integration of technology and riding freedom [3]. Group 3: Product Strategy and Offerings - SCOOX Zero has outlined three product series: "X" for urban trendy play, "S" for performance-oriented designs, and "C" for practical and stylish commuting solutions [5]. - The X7 model is designed with inspiration from a cheetah and futuristic vehicles, showcasing a blend of elegance and wildness [5]. - A nationwide test drive event is scheduled to start in December 2025, with official sales and deliveries expected in the first quarter of 2026 [5]. Group 4: Market Engagement and Sales Strategy - The company has initiated a nationwide pre-sale campaign, allowing consumers to reserve the X7 with a deposit of 199 yuan, which includes various exclusive benefits [7]. - Plans are in place to establish delivery experience centers in 50 major cities across China by mid-2026, creating spaces for user interaction and community building [7].