Domaine Worldwide and Shopify Launch Enterprise Platform Migration Initiative Across Europe

Core Insights - Domaine Worldwide and Shopify have launched a European Platform Migrations initiative aimed at enterprise-level brands seeking to migrate to Shopify's infrastructure, enhancing their commerce capabilities [1][2][5] Group 1: Strategic Importance of Migration - For enterprise retailers, migrating platforms has evolved from a technical decision to a strategic imperative, essential for modernizing legacy systems and achieving long-term growth [2][3] - The partnership emphasizes the combination of Domaine's migration expertise and Shopify's flexibility, providing a seamless transition to improved performance and agility [2][3] Group 2: Proven Success and Case Studies - The partnership has demonstrated measurable success with global brands such as Creed, which saw a 22.1% increase in Average Order Value, and Laura Mercier, which achieved a 38% increase in Average Order Value post-migration [6] - Case studies from luxury and beauty brands illustrate the transformative potential of migrating to Shopify's ecosystem, supported by Domaine's expertise [4] Group 3: Addressing Market Gaps - Enterprise brands in Europe have faced challenges in finding suitable partners for large-scale migrations, often relying on generalists or costly consultancies; Domaine's Shopify-only focus addresses this gap [5] - Domaine boasts the largest global team of Shopify subject matter experts outside of Shopify, specializing in complex enterprise migrations [5][9] Group 4: Educational Campaign - The initiative aims to educate senior decision-makers on the strategic and operational benefits of Shopify for enterprise commerce, highlighting how Domaine simplifies the migration process [7] - The message conveyed is that if current platforms hinder growth, Shopify, supported by Domaine, is a proven solution for successful migration [7] Group 5: Company Overview - Domaine Worldwide has over 300 Shopify experts globally, with a dedicated European team across multiple countries, enhancing its local expertise following the acquisition of Code, a respected Shopify Plus agency [8] - This combination of regional understanding and global capability positions Domaine to support complex migrations and digital growth projects effectively [9]