房伟艳：针线牵起“指尖经济”，绣出乡村“她力量”丨粤匠担当 兴农之道②

Core Viewpoint - The article highlights the transformative impact of Fang Weiyan, a representative of the Yao ethnic group, in promoting traditional embroidery as a means of economic empowerment for rural women, thereby contributing to rural revitalization and the "finger economy" [10][11][62]. Group 1: Background and Context - Rural revitalization is fundamentally about people, with a focus on the artisans in Guangdong who use their skills to rejuvenate industries [3][4]. - The initiative aims to uncover advanced examples from the "Guangdong Rural Craftsman" training program, showcasing their contributions to local economies [5][6]. Group 2: Fang Weiyan's Journey - Fang Weiyan transitioned from a small workshop in 2010 to establishing a comprehensive craft studio in 2015 that integrates training, production, and sales, evolving from an individual artisan to an industry leader [27][62]. - She emphasizes the importance of teaching embroidery skills to local women, enabling them to achieve financial independence and personal value [25][46]. Group 3: Training and Employment Impact - Fang Weiyan has developed an effective "dimensional reduction" teaching method that simplifies complex embroidery techniques into manageable steps, enhancing learning success [30][39]. - Over 50,000 training sessions have been conducted, leading to over 1,000 women gaining employment, with an average annual income exceeding 20,000 yuan for trained artisans [45][46]. Group 4: Market Integration and Innovation - To ensure sustainable employment, Fang Weiyan aligns traditional embroidery with modern market demands, creating innovative products that resonate with contemporary consumers [50][52]. - The total output value of her workshop increased from 253,000 yuan in 2016 to 2 million yuan in 2023, marking an almost eightfold growth [60][61]. Group 5: Future Aspirations - Fang Weiyan envisions a future where the Yao embroidery brand gains national and international recognition, leading to continuous orders and improved livelihoods for local women [69][70]. - She advocates for greater attention to the marketization challenges of intangible cultural heritage, particularly in brand promotion and talent acquisition [69].