Core Insights - The general manager of Xi Feng Jiu, Zhang Zhouhu, emphasized the importance of cultural resonance and emotional connection in the appreciation of Chinese liquor, highlighting the unique characteristics of Xi Feng Jiu and its roots in Shaanxi province [2][3] - The theme "Heaven and Earth Nurturing" was interpreted by Zhang from two perspectives: the unique terroir of each liquor and the dialogue between humanity and nature in the brewing process [2] Group 1 - Xi Feng Jiu participates in the forum to resonate with the cultural significance of liquor, emphasizing the connection between the terroir and the flavor profiles of different types of Chinese liquor [2] - The value of fine liquor is ultimately defined by human emotions and experiences, with Xi Feng Jiu aiming to connect with consumers through shared sentiments associated with drinking [2] - The concept of "Heaven and Earth Nurturing" reflects the idea that every fine liquor has an irreplaceable origin, with Xi Feng Jiu's roots traced back to the historical region of Fengxiang in Shaanxi [2] Group 2 - The brewing process is described as a dialogue with nature, requiring a deep understanding of natural rhythms and a commitment to traditional techniques, which Xi Feng Jiu has maintained for over three thousand years [2] - The ancient techniques and the presence of traditional wine cellars serve as a testament to the ongoing dialogue between humanity and nature in the production of Xi Feng Jiu [2][3]
赤水河论坛专访西凤酒张周虎:为共鸣而来,以匠心应答天地
Zhong Guo Jin Rong Xin Xi Wang·2025-10-29 09:18