Zhong Guo Jin Rong Xin Xi Wang·2025-10-29 09:34Core Viewpoint - The article highlights the proactive measures taken by China Life Baoding Branch to enhance financial services for the elderly, aligning with the national strategy to address population aging and improve the financial service experience for senior citizens [1][3]. Group 1: Event Overview - The "Respect for the Elderly Promotion Month" activity was organized by the Baoding Insurance Industry Association, with China Life Baoding Branch actively participating [1]. - The theme of the event was "Smart Assistance for the Elderly, Protecting Rights, and Warm Services," focusing on the needs of the elderly [1]. Group 2: Financial Education Initiatives - The company addressed the pain points and challenges faced by the elderly in financial services, explaining "suitability management" in simple terms [3]. - Elderly individuals were advised to clarify their protection needs, plan budgets wisely, match products accurately, and understand insurance terms [3]. - The company also provided education on "preventing telecom fraud" and "identifying illegal fundraising" [3]. Group 3: Service Enhancements - China Life Baoding Branch is enhancing its services for the elderly by optimizing offline service facilities, including adding comfortable seating, magnifying glasses, and emergency medicine boxes [3]. - For elderly clients with mobility issues, the company introduced "door-to-door services," allowing staff to handle business transactions using mobile devices at clients' homes [3]. Group 4: Commitment to Social Responsibility - The "Respect for the Elderly Promotion Month" activity not only provided warmth in financial services but also reinforced the company's commitment to social responsibility [3]. - The company plans to continue improving elderly financial services through product design, service processes, and risk prevention, aiming to create a more convenient, safe, and caring insurance service for the elderly [3].