联手《太奶奶3》打造电商 × 短剧新模式，抖音把剧粉变成品牌自己人

Group 1 - The short drama "Eighteen-Year-Old Great-Grandma Returns" (referred to as "Great-Grandma") has achieved significant viewership, breaking records with over 10 billion views in just four days and surpassing 30 billion views on the platform within a short time frame [1] - The third season of "Great-Grandma" has attracted over 800,000 reservations before its premiere, indicating strong audience anticipation and engagement [1] - The show has generated extensive social media buzz, with related topics trending on platforms like Douyin and Weibo, showcasing its widespread popularity [1][3] Group 2 - Douyin Mall has innovatively integrated brand live streaming into the storyline of "Great-Grandma 3," creating an immersive experience for viewers [3][5] - The live streaming event featured real-time audience interaction, allowing viewers to influence the storyline, enhancing engagement and emotional investment in the brands showcased [5][26] - Each brand's product was cleverly woven into the narrative, serving as essential tools for the protagonist's success, thus facilitating a seamless transition from entertainment to purchasing intent [26][31] Group 3 - The collaboration between Douyin Mall and "Great-Grandma 3" has effectively transformed traditional marketing approaches, breaking the barrier between brand promotion and sales conversion [33][50] - The event has demonstrated a significant increase in brand sales, with peak online viewers exceeding 100,000 for each brand, marking a historic achievement for their sales records [48] - The marketing strategy employed has created a sustainable content ecosystem, allowing brands to maintain consumer interest and engagement beyond the initial event [56]