KIA AMERICA REVEALS CUSTOM 2027 CAMOUFLAGE TELLURIDE

Core Insights - Kia America is set to unveil the all-new 2027 Telluride at the Los Angeles Auto Show on November 20, showcasing its capabilities through a custom camouflage design [1][6]. Design and Philosophy - The camouflage wrap for the Telluride was designed to obscure the vehicle's shape while being visually striking, inspired by various patterns used by car manufacturers [2]. - The design process involved hundreds of sketches, culminating in a wrap that reflects the "Opposites United" design philosophy, which emphasizes contrasts found in nature and humanity [3][4]. - The wrap features intersecting outlines and a color gradient from orange to purple, symbolizing the vehicle's design evolution [4]. Marketing and Promotion - The camouflage Telluride was showcased in a high-action video filmed in the Alabama Hills, emphasizing its off-road capabilities through challenging terrains [6][7]. - Kia aims to differentiate its marketing approach by placing the vehicle in extreme environments rather than typical settings, highlighting its performance [7]. Company Background - Kia America is headquartered in Irvine, California, and is recognized for its automotive quality and sustainability efforts, being listed among TIME's World's Most Sustainable Companies of 2024 [8].