网购商城低价卖金“罗生门”：优联云购再出延迟发货问题，消费者与平台互指对方违规

Core Viewpoint - The article discusses the issues surrounding Shenzhen Youlian Network Technology Co., Ltd. and its online gold purchasing platform, Youlian Cloud Purchase, which has faced delays in gold deliveries, leading to consumer suspicions of investment fraud [1][3][4]. Group 1: Company Operations - Youlian Cloud Purchase has been selling gold at prices lower than the market rate, attracting many consumers [3][4]. - The company has experienced multiple instances of delayed gold deliveries, with consumers reporting issues since 2023 [4][10]. - In 2023, Youlian Cloud Purchase achieved a daily sales record of 40 million yuan, with a revenue target of 15 billion yuan for 2024 [11]. Group 2: Consumer Experiences - Consumers like Liu Yunqing have invested significant amounts in gold through the platform, only to face delays in receiving their purchases [1][4]. - Many consumers have expressed concerns about the company's practices, with some alleging that they have been victims of fraud [1][3][4]. - The introduction of a new sales model involving "local subsidy products" has led to confusion and dissatisfaction among consumers, as these products are priced higher than market rates [5][10]. Group 3: Regulatory and Legal Issues - The company is undergoing a mixed-ownership reform with a state-owned enterprise, which has led to a review of its operations and potential delays in fulfilling orders [11][12]. - Allegations have arisen regarding consumers potentially violating subsidy regulations by reselling products purchased through the platform [12][16]. - The company has announced plans to investigate users suspected of fraudulent activities related to subsidy claims, further complicating the situation [12][16].