Wayfair’s Q3 revenue climbs to $3.1bn despite wider net loss

Core Insights - Wayfair reported total net revenue of $3.1 billion for Q3 2025, an 8.1% increase from Q3 2024, despite a widening net loss of $99 million compared to $74 million in the previous year [1][5] - US revenue rose 8.6% to $2.7 billion, while international revenue increased 4.6% to $389 million; excluding the exit from Germany, total net revenue grew 9% year-on-year [1][5] Financial Performance - Net cash provided by operating activities was $155 million, and non-GAAP free cash flow was $93 million for the quarter [2] - Adjusted EBITDA grew over 70% year-on-year, with a margin of 6.7%, the highest outside of the pandemic period [5] Customer Metrics - Wayfair had 21.2 million active customers at the end of the period, a 2.3% decline from the previous year [2] - The retailer delivered 9.8 million orders in the quarter, a 5.4% increase year-on-year, with repeat customers accounting for 80.1% of those orders [2][3] Order Trends - Repeat customers placed 7.9 million orders, reflecting a 6.8% year-on-year increase [3] - The average order value rose to $317, compared to $310 in Q3 2024 [3] - Mobile devices accounted for 63% of total orders delivered, slightly up from 62.9% in the same period of 2024 [3] Management Commentary - CEO Niraj Shah highlighted the success of Q3, noting accelerated share gain and revenue growth of 9% year-on-year excluding Germany, with new orders growing in mid-single digits for two consecutive quarters [4]