Prnewswireยท2025-10-29 10:30Core Insights - Alaska Airlines has received a single operating certificate (SOC) from the FAA, allowing it to operate alongside Hawaiian Airlines as two separate brands, marking a significant milestone in their integration efforts [1][4] - The integration process involved extensive collaboration across multiple departments and thousands of hours of work, emphasizing a shared focus on safety [1][4] - Leadership changes have been implemented to support the Hawaiian Airlines brand, with Diana Birkett Rakow becoming CEO of Hawaiian Airlines [2] Company Operations - The SOC enables ongoing integration initiatives, including the combination of scheduling and passenger service systems to enhance the travel experience for guests [4] - A single passenger service system (PSS) is set to be implemented in April, allowing all flights to carry the AS code while maintaining the distinct Hawaiian Airlines brand [4] - Alaska Airlines and Hawaiian Airlines will continue to operate under their unique brand experiences while benefiting from a joint global network and the Atmos Rewards loyalty program [4] Leadership Changes - Diana Birkett Rakow has been appointed as CEO of Hawaiian Airlines, succeeding Joe Sprague, who is retiring [2] - Jim Landers will lead Hawai'i operations, and Shelly Parker will oversee Hawai'i guest operations, joining the Honolulu leadership team [2] Future Developments - Alaska Airlines plans to introduce 13 new nonstop routes beginning next spring, enhancing its commitment to key hubs in San Diego and Portland [5]