Zhong Jin Zai Xian·2025-10-29 11:00Core Insights - The 28th China International Fisheries Expo showcases seafood from over 1,500 exhibitors across 45 countries, highlighting global seafood offerings [1][5] - JD.com continues its participation in the expo for the second consecutive year, emphasizing its commitment to the fresh produce sector and global resource integration [3][5] Company Strategy - JD.com selected over 70 representative products from nearly 200 self-owned brand seafood items, showcasing its influence in the fresh produce industry [7] - The company aims to understand market trends and introduce high-quality seafood to Chinese consumers, enhancing product variety and value [5][11] Product Highlights - Zhoushan ribbon fish emerged as a star product with a 358% increase in sales during the 11.11 shopping festival, attributed to direct sourcing and competitive pricing [9] - The Fujian black king prawn, known for its freshness due to advanced preservation techniques, saw an impressive 1800% sales increase during the same period [9] - A no-water shrimp product, which does not contain any water-retaining agents, achieved a 370% sales growth, addressing consumer quality concerns [11] Service Innovations - JD.com offers unique services such as "accurate weight" guarantees and compensation for dead crabs, enhancing consumer trust in seafood purchases [13] - The company maintains high standards through direct sourcing and a robust cold chain logistics network, ensuring product quality and timely delivery [11][13] Future Outlook - JD.com plans to deepen collaborations with global suppliers, leveraging its supply chain capabilities to provide more fresh and high-quality seafood, driving consumption upgrades in China's seafood market [13]