王老吉国际罐登陆沙特,亮相《财富》全球论坛

Core Insights - The Fortune Global Forum opened in Riyadh, Saudi Arabia, featuring executives from Fortune 500 companies and multinational leaders, where Guangzhou Wanglaoji Health Industry Co., Ltd. showcased its new "WALOVI" international can and held a product launch ceremony in Saudi Arabia [1][3] Group 1: Market Entry and Product Launch - Wanglaoji officially launched its international can in Saudi Arabia, marking a significant step in its globalization strategy and entry into the Middle Eastern market [3][4] - The product line includes four variants: Roselle Pearl Red Classic, Misty Sky Blue Sparkling, Bright Dawn Orange Sugar-Free, and Glazed Gold Original, focusing on taste and cultural recognition [3][4] Group 2: Strategic Importance of the Middle East - The Middle East, particularly Saudi Arabia, is identified as a key overseas market for Wanglaoji, with Saudi Arabia's GDP per capita nearing $30,000, indicating strong consumer purchasing power [3][4] - The alignment of Saudi Arabia's "Vision 2030" with China's Belt and Road Initiative enhances the strategic importance of this market, providing access to surrounding markets like the UAE and Qatar [3][4] Group 3: Cultural and Health Alignment - Wanglaoji's international can is designed to meet the Middle Eastern market's demand for "healthy and natural" products, potentially becoming a new symbol connecting the brand with Saudi consumers [4][7] - The product's design and taste have generated interest among guests, with positive feedback on its suitability for various social settings, aligning with global health consumption trends [7][8] Group 4: Collaborative Efforts and Future Plans - The company is committed to a "global thinking, local action" approach, aiming to deepen connections with global consumers while validating its brand capabilities in the Middle East [7] - Wanglaoji has been active in the Middle East since 2014 and has collaborated closely with Saudi partners to launch the product, reflecting the results of their joint efforts [7][8]