Inside the ETF Success of Avantis

Core Insights - Demand for American Century ETFs has surged in 2025, with over $21 billion in new investments for U.S.-listed products, primarily driven by the Avantis brand, which has seen four ETFs surpass the $10 billion asset mark [1] - Avantis Investors has successfully launched new funds, including the Avantis US Quality ETF (AVUQ) and the Avantis Credit ETF (AVGB), expanding its product lineup to over 30 strategies globally [3] - The firm is also expanding its global reach by launching active ETFs in Europe and Australia, responding to a growing demand for investment strategies with attractive fees and diversified performance [4] Company Growth and Strategy - Avantis aims to deliver high-quality investment offerings with competitive fees and excellent client service, focusing on execution to achieve positive outcomes [2] - The firm evaluates new strategies based on their alignment with investment philosophy, value-added approach, and ability to address client needs before launching [3] Global Expansion - The launch of UCITS in London and Australia reflects Avantis's strategy to extend its offerings beyond the U.S., catering to global investor demands for well-diversified and tax-efficient investment solutions [4]