Vera Bradley Announces Appointment of Melinda Paraie as Chief Brand Officer

Core Insights - Vera Bradley, Inc. has appointed Melinda Paraie as Chief Brand Officer effective November 1, 2025, to enhance its market position and consumer engagement [1][2][3] Company Overview - Vera Bradley is a leading designer of women's handbags, luggage, travel items, fashion and home accessories, and unique gifts, founded in 1982 [3] - The company operates through two reportable segments: Vera Bradley Direct (VB Direct) and Vera Bradley Indirect (VB Indirect) [4] Leadership and Strategy - Melinda Paraie brings extensive experience from brands like Coach and Cath Kidston, which will aid in product innovation and targeted marketing [2] - Paraie previously served as CEO of Cath Kidston and held significant roles at Tapestry, Inc., contributing to over $1 billion in sales growth outside North America during her tenure [2] Recent Contributions - Paraie has been working with Vera Bradley in a strategic consulting role for the past six months, making significant contributions to design and merchandising initiatives [3]