推动文旅产业赋能城市更新,文旅部答中证报记者问
Zhong Guo Zheng Quan Bao·2025-10-29 11:56

Core Viewpoint - The Ministry of Commerce and other departments have jointly released the "Urban Commercial Quality Improvement Action Plan," aiming to enhance urban commercial facilities and promote the integration of culture, tourism, and commerce [1] Group 1: Empowering Urban Renewal through Cultural and Tourism Industries - The Ministry of Culture and Tourism will promote the empowerment of urban renewal through the cultural and tourism industries, encouraging the use of existing commercial facilities and historical sites for creative and functional transformations [2][3] - Various cultural and tourism formats such as cultural entertainment, creative design, digital art, immersive experiences, and tourism performances will be developed to revitalize existing spaces and expand new consumption scenarios [2] Group 2: Innovation in Cultural and Tourism Business Formats - The Ministry will guide the collaboration between tourism attractions and urban commercial facilities to develop regionally distinctive cultural tourism products and services [3] - There will be a focus on integrating cultural elements into tourism products and commercial activities, fostering unique cultural themes and immersive experiences for visitors [3] Group 3: Financial Tools and Policy Support - The Ministry of Commerce will optimize public services and market order, utilizing various financial tools to support the construction of urban commercial systems [4][5] - A collaborative mechanism will be established among various stakeholders to enhance policy formulation and market regulation, ensuring a conducive environment for urban commercial development [4][5]