越来越多退休老人，踏入年轻文化赛道

Core Insights - The article discusses the evolving perception of retirement in contemporary society, emphasizing that retirement is no longer seen as a cessation of activity but rather as an opportunity for new pursuits and self-expression [1][4] Group 1: Changing Perceptions of Retirement - The traditional image of "elderly" individuals is being challenged by a new generation of retirees who are active, curious, and engaged in modern cultural trends [1][4] - The concept of "heartset" rather than age is becoming a key criterion for businesses targeting this demographic, indicating a shift in marketing strategies [1][2] Group 2: New Activities and Engagement - Retirees are participating in activities previously associated with younger generations, such as music, esports, and extreme sports, showcasing their desire for self-expression and community [3][4] - Examples include a 60-year-old woman gaining attention for her rap performance and elderly esports teams competing in games like League of Legends, highlighting the diverse interests of retirees [2][3] Group 3: Cultural and Emotional Value - The new cultural avenues available to retirees provide a sense of belonging and challenge, fulfilling universal emotional needs that transcend age [3][4] - The article emphasizes that the value of these activities lies in their inclusivity and ability to cater to the enduring passions of individuals, regardless of age [4]