Mei Ri Jing Ji Xin Wen·2025-10-29 12:29Core Insights - The 2025 Japan Mobility Show serves as a significant platform for Japanese automakers to showcase their strategies and maintain their competitive edge in the global automotive market [1] Group 1: Event Overview - The 2025 Tokyo Motor Show is being held at the Tokyo International Exhibition Center, featuring major Japanese brands such as Toyota, Honda, Nissan, Mitsubishi, Suzuki, and Subaru, while international brands are minimally represented [4] - BYD made its global debut of a new pure electric K-Car model, which has garnered attention from Japanese automakers, indicating a new competitive landscape [4][6] Group 2: BYD's Participation - BYD, as the only Chinese automaker at the show, emphasizes its commitment to building a comprehensive ecosystem of hybrid and electric vehicles in Japan, with plans to introduce 7 to 8 models by 2027 [5][6] - The company has established 66 sales points in Japan, indicating a steady expansion of its distribution network [6] Group 3: Japanese Automakers' Strategies - Japanese automakers are focusing on niche markets, with Honda's new electric concept car emphasizing compactness and driving enjoyment, while Nissan is testing consumer acceptance of its Chinese-made N7 electric sedan [11][13] - Mazda's global debut of the Vision Model concept car and the new generation CX-5 highlights its commitment to electrification and innovation in air filtration technology [14] Group 4: Industry Trends - The Tokyo Motor Show reflects a divergence in strategies between Japanese automakers and their Chinese counterparts, with the former focusing on smaller, specialized vehicles while the latter targets larger, more comprehensive models [11][13] - Despite the emphasis on electrification, it has not yet become the central strategy for major Japanese brands, indicating a potential gap in their long-term vision [16]