Bed Bath & Beyond Appoints Rick Lockton as Executive Vice President and Chief Digital, Product, and Technology Officer

Core Insights - Bed Bath & Beyond has appointed Rick Lockton as Executive Vice President and Chief Digital, Product, and Technology Officer to lead the company's digital transformation and product innovation strategy [1][2][3] Group 1: Leadership Appointment - Rick Lockton will join the executive leadership team effective November 3, 2025, focusing on technology integrations, blockchain investments, and enhancing the online retail business [2][3] - Lockton has over 20 years of experience in digital leadership, having previously built major e-commerce platforms at Walmart, Tractor Supply Co., and Ashley Furniture, contributing to multi-billion-dollar online growth [3][4] Group 2: Strategic Focus - The company aims to evolve from a pure-play retailer to a comprehensive home ecosystem provider, emphasizing the strengthening of its online retail foundation [3][4] - Lockton's priorities include accelerating digital growth, improving conversion rates, and enhancing customer lifetime value through advanced consumer data strategies [2][3] Group 3: Company Overview - Bed Bath & Beyond, Inc. is an e-commerce-focused retailer based in Murray, Utah, owning brands such as Bed Bath & Beyond, Overstock, buybuy BABY, and a blockchain asset portfolio [5] - The company offers a wide range of products and services designed to enhance everyday life through quality, style, and value [5]