Staci M. Gullotta Joins Informa TechTarget as Chief Marketing Officer

Core Insights - Staci M. Gullotta has been appointed as the new Chief Marketing Officer of Informa TechTarget, succeeding John Steinert [1][4] - Gullotta has a strong background in B2B marketing, having previously led demand marketing at ARIS and contributed to its global demand center framework [1][2] - The leadership change is expected to enhance Informa TechTarget's ability to address client needs and drive growth in the B2B technology sector [3][4] Company Overview - Informa TechTarget is recognized as a leading growth accelerator for the B2B technology sector, with a vast reach of over 220 targeted technology-specific digital properties and over 50 million permissioned first-party audience members [7][8] - The company offers expert-led, data-driven services that deliver significant impact and measurable outcomes to clients [8] Leadership Transition - Staci M. Gullotta's appointment is seen as a strategic move to lead the next era of marketing excellence at Informa TechTarget [4] - John Steinert will continue to support the company in a thought-leadership capacity after a decade of leading marketing efforts [1][4] Market Context - The marketing landscape is undergoing significant changes, and Gullotta's experience is expected to provide valuable insights and solutions to clients [4] - The company aims to help marketers connect brand, intent, and demand across the entire product lifecycle [4]