Di Yi Cai Jing·2025-10-29 12:39Core Insights - 京喜自营 is projected to achieve a tenfold increase in transaction volume by 2025, attracting 150 million new users for JD.com [3] - The competitive landscape for the螺蛳粉 industry is intense, with companies like 美申园 focusing on supply chain optimization to reduce production costs amidst rising marketing expenses [1][3] Group 1: 京喜自营 Performance - 京喜自营 has connected with 3.7 billion users over the past two years, linking 260 industrial belts across the country, with nearly 100 factories achieving annual sales exceeding one million orders [3] - 京喜自营 aims to leverage low-priced products to drive sales of mid-to-high-priced items during the upcoming Double 11 shopping festival [3] - The strategy for Double 11 includes focusing on "key product assortments" based on accumulated data to prepare inventory with partners [3] Group 2: Industry Trends and Challenges - 美申园 anticipates a 10% to 20% growth in sales during Double 11, capitalizing on the seasonal demand for螺蛳粉 [1] - The cost of advertising on content e-commerce platforms has increased by 50% compared to two years ago, presenting challenges for brands [1] - 京喜自营 has facilitated nearly 2,000 foreign trade enterprises in selling 150 million orders since April, marking a 12-fold year-on-year growth in the "export to domestic sales" initiative [4]