Workflow
网文出海,下一步是?
Zhong Guo Xin Wen Wang·2025-10-29 12:42

Core Insights - The next step for online literature going global involves transforming popular web novels into multi-faceted IP works, including audiobooks, dramas, comics, animations, films, mobile games, and merchandise [1][2] - Successful examples like "Full-Time Master" demonstrate the potential for significant international engagement, with over 1.3 billion overseas reads and extensive media adaptations [1][2] Group 1: Industry Trends - The integration of various media forms is essential for the development of online literature IP, allowing for coordinated growth across publishing, animation, and gaming sectors [2] - The concept of "Web Literature+" signifies a shift from traditional online literature to a more diverse and expansive format that includes various cultural narratives and values [2] Group 2: Market Impact - The global reception of works like "Mystery Lord" showcases the increasing interest in Chinese stories, achieving a 9.3 rating on IMDB and being released in over 190 countries [2] - The evolution of online literature export from simple text translation to a multi-terminal IP collaboration reflects a new landscape in global cultural consumption [2]