Di Yi Cai Jing·2025-10-29 12:50Group 1 - The chairman of Guangxi Meishanyuan Group, Huang Hai, anticipates a 10% to 20% growth in overall sales during this year's Double 11 shopping festival, particularly for their main product, Luosifen (snail rice noodle), which sees peak sales in the autumn and winter seasons [2] - The competition in the Luosifen industry is intense, with many businesses heavily investing in sales, while Meishanyuan focuses on optimizing its supply chain and reducing production costs [2] - Meishanyuan has adopted strategies such as live streaming and advertising on platforms like Douyin and Kuaishou for the Double 11 event, but has faced a 50% increase in advertising costs compared to two years ago [2] Group 2 - JD Group's Vice President, Qi Ting, reported that 370 million users have purchased products from JD's self-operated platform, Jingxi, over the past two years, with a goal of achieving a tenfold increase in transaction volume by 2025 [3] - Jingxi aims to attract 150 million new users and has expanded its product categories to include food, fresh produce, and clothing, hoping to see significant sales during the Double 11 event [3][4] - The strategy for Double 11 includes focusing on "key product pallets" based on accumulated data, ensuring sufficient stock of popular items, and targeting high repurchase rates for these products [4]