Comscore’s 2025 State of Streaming Report Reveals Surging Growth of Both Ad-Supported Platforms and FAST Channels

Core Insights - The 2025 State of Streaming report by Comscore indicates significant growth in ad-supported streaming services, with Netflix's ad-supported tier seeing a rise in household viewing from 34% to 45% year-over-year [3][4] - Total hours watched on major free ad-supported streaming services increased by 43% year-over-year, highlighting a robust demand for ad-supported content [2][3] - Connected TV (CTV) streaming reached 96.4 million households, with a 6% increase in total streaming hours to 13.9 billion [4][5] Consumer Behavior Trends - Consumers are increasingly favoring value, simplicity, and easy access to content, leading to the growth of FAST channels and ad-supported tiers [3][4] - Households are now spending nearly 5 hours per day streaming, integrating platforms like YouTube into their regular viewing habits [5] Market Dynamics - The average household is now engaging with content from 6.9 streaming services, indicating a trend towards a more mature streaming market [4] - The report emphasizes the blending of linear TV familiarity with the convenience of streaming as a key growth driver for FAST channels [3]